I believe that a brand exists to solve a problem. In 2023, the problem I wanted to address most was the exhaustion I saw all around me.

South Korea has the highest suicide rate among OECD countries, and so many people suffer from stress, insomnia, and depression. I was no exception—I felt deeply drained, and I couldn’t ignore what was happening. That’s how 'House of Balance' began.

Our products aren’t just about appearance. They’re tools designed to help you reconnect with yourself through daily rituals.

From scent to ingredients to how they’re used, each product is made to care not only for your body but also for your mind. We want to help people restore balance in the middle of a fast-paced life.

I hope House of Balance can offer you a small moment to pause, breathe, and reset.

Taejun Yoon
CEO at House of Balance